Industry & Competitor Research for Foreign Investors in India

Venturing into a busy and colorful market, such as India, signifies great opportunities, yet one-of-a-kind challenges. Whether or not you are a foreign entrepreneur or investor, multinational company or a small and medium-sized enterprise, it is necessary to know how competitive the market is, what kind of regulations and what is the current requirement of the region prior to any investment decision.

When you step into the Indian Market, we provide you with Industry & Competitor Research Services at CERTILIZE, which will enable you to make an informed decision and enter the market with confidence and armed with data.
We infuse knowledge, awareness of the regulations and primary research into the creation of the tailored reports that provide you a 360 degrees perspective of your potential market in India.

What is Industry Competitor Research?

The utility of industry and competitor research comes as a study of gathering, researching, and making sense of the information pertaining to:

• Size and trends in the market
• Demand and supply analysis
• Regulatory framework
• Important competitive forces and advantages/disadvantages
• Location strength and business obstacles

Our service aims at providing the foreign investors a clear understanding on their positioning, where is their gaining segments and how their products or services can be integrated into the Indian market.

Who Does This Service Alleviate?

• Foreign firms that intend to establish production facilities or offices in India
• Startups wanting to get product-market fit prior to launch
• Trade and export houses with demanders or partners
• Foreign investors interested in investing in startups in India or MSMEs
• Policy institutions and trade missions

Scope of Our Research Services

Industry Profiling

• Market size, growth and trends
• State government regulatory policy
• Central government regulatory policy
• Geographic, customer, product and application segmentation of the market
• Risk and opportunity matrix

Demand-Supply Mapping

• State wise or urban/rural belt time patterns of demands
• The supplier base, input availability and chain of logistics
• Seasonality, growth prognoses and price volatility

Competitor Analysis

• SWOT analysis
• Price, markets, channels of distribution
• Segmentation according to market share
• R&D, innovation and investment benchmarking

Customer Insight/Behaviour

• Customer demands and decision pattern
• Influencer mapping (channel partners, OEMs etc.)
• The comparison between regional consumption patterns

Location Suitability Determination

• SEZ clusters and industrial zones
• Ability and availability of manpower
• Tax, power, land and real estate expenses

Regulatory Policy Framework

• Local compliances (local to industry)
• Pollution Board standards, EPR, BIS Certification
• Trade restrictions or license requirements

Major advantages to foreign investors

• Evidence-based decision: Do not make trial-and-error based decisions using proven data in market.
• Risk Mitigation: Plan and look forward to regulatory or market restraints.
• Quicker Entry: Minimize tap dancing around in planning, approvals and set up.
• Location Optimization: Develop locations where the ROI and support policies are are greatest.
• Competitive Advantage: position your business using a differentiated strategy.
• Clarity on the financials: Project CAPEX, OPEX and break-even using the reality of the markets.
• Partner Readiness: recognize possible suppliers, vendors and JV partners.
• Global-local alignment: Learn cultural, pricing and operations peculiarities.
• Investor Communication: leverage off research insights to get loans or find co-investors.
• Long Term Sustainability: Create a sustainable scalable, compliant and profitable venture in India.

Use Case Scenarios

• A German automobile parts producing firm which is planning to expand in Pune or Chennai
• A recycling company in the UAE that intended to evaluate EPR and SPCB schemes of tyre recycling
• A Singapore based food brand to map regional demand on dairy and snacks
• An African health-tech company interested in market size and competitor segmentation in Indian cities of Tier 2

Tools and Methodologies that we employ

• Data provided by the government (MoCI, DGCIS, DPIIT, CPCB, FSSAI, RBI)
• Industry statistics (IBEF, Statista, CRISIL, CMIE)
• Benchmarking with the competitors (SEMrush, Crunchbase, Dealroom)
• Primary research: Interview, focus group, field visits
• Location mapping GIS

What you will have in your final report

• Executive Summary
• Industry Overview
• Competitor Matrix
• Demand mapping Region Wise
• Location suitability Chart
• Opportunity and Risk Dashboard
• Market Entry Strategy & Recommendation

Why should I use CERTILIZE to do my Research?

• Excellent knowledge of the regulations and industrial structure of India
• Track record on more than 200 foreign clients
• Multi sector capacity (Waste, Energy, Food, Tech, Machinery)
• Clear schedules and scope rearranging Licensing, plant installation and vendor post-research aid tie-ups